Where can I buy wholesale products to sell on Amazon?

Buy from the brand directly (manufacturer), from authorized distributors that carry many brands, or from legitimate wholesale marketplaces and directories. Liquidation and closeout lots are a cheaper but riskier channel. Avoid retail stores and online marketplaces posing as wholesale — Amazon wants invoices from authorized distributors, and their prices rarely leave a margin.

Do I need a business license to buy wholesale?

Most wholesale suppliers require a registered business (an EIN) and a state resale/sales-tax certificate to open an account and buy tax-exempt at wholesale pricing. Both are inexpensive and quick to obtain. Some smaller wholesalers sell with no account or minimum order.

Is buying wholesale to sell on Amazon profitable?

It can be, but most individual wholesale products are not — the wholesale cost plus Amazon referral and FBA fees often exceeds the selling price, the brand may be gated, or the item barely sells. Profit comes from vetting each product's margin, sales rank, and your listing eligibility before ordering, not from buying a whole catalog.

What is the minimum order to buy wholesale?

Minimum order quantities (MOQs) vary by supplier — some distributors have low or no minimums, while brand-direct accounts often require a larger opening order. Always weigh the MOQ against how fast the product sells so you don't tie up cash in slow inventory.

Where to Buy Wholesale Products to Sell on Amazon

Updated August 2026 · ~7 min read

If you want to sell on Amazon at scale, you buy wholesale — real product, from a real source, at a price that leaves room after Amazon's fees. This guide covers the channels where you actually buy, what you need to open an account, and how to make sure a product is worth buying before you order.

The channels: where wholesale actually comes from

Brand-direct (the manufacturer)

Buying straight from the brand gives the best price and the cleanest supply. Brands often require an application, a larger opening order, and sometimes proof you're an established seller — but a direct account is the strongest long-term position.

Authorized distributors

Distributors carry many brands in a category and are the workhorse channel for most Amazon wholesale sellers. They issue proper invoices (which Amazon accepts for ungating) and usually require a business account and resale certificate.

Wholesale marketplaces & directories

Online wholesale marketplaces and directories are good for discovering suppliers you'd never find otherwise. Vet each one — "wholesale" in the name doesn't guarantee real wholesale pricing.

Liquidation & closeouts

Overstock, shelf-pulls, and returns sell cheaply by the pallet or lot. Margins can be excellent, but condition and quantities vary and the invoices may not satisfy Amazon's ungating requirements. Use it opportunistically.

What you need to buy wholesale

A registered business (EIN) — most wholesalers won't open an account without one.
A state resale / sales-tax certificate — lets you buy tax-exempt for resale. Quick and inexpensive to get.
An Amazon seller account in good standing, ideally with some selling history for brand approvals.

How to buy without getting burned

Cheap wholesale is still a bad buy if the product loses money on Amazon, is gated, or doesn't sell. Before you place an order:

Confirm the margin. Subtract Amazon referral + FBA fees, shipping, and prep from the Buy Box price — see Amazon FBA fees & profit.
Check demand. A healthy sales rank means it actually sells.
Check eligibility. Make sure your account can list the brand (not gated).
Mind the MOQ. Don't tie up cash in a big minimum order of a slow mover.

The shortcut: instead of vetting products one at a time, evaluate a supplier's entire catalog at once and buy only what clears profit, rank, and eligibility. That's the difference between guessing and sourcing.

Know what's worth buying — before you order

SourceTrove matches wholesale supplier catalogs to Amazon and shows live profit, margin, ROI, sales rank, and your listing eligibility, so every order is a product you've already confirmed makes money.

Start sourcing free

Wholesale suppliers for Amazon → How to vet a wholesale distributor → Most profitable products to sell on Amazon → Amazon FBA fees & profit →

Where to Buy Wholesale Products to Sell on Amazon

The channels: where wholesale actually comes from

Brand-direct (the manufacturer)

Authorized distributors

Wholesale marketplaces & directories

Liquidation & closeouts

What you need to buy wholesale

How to buy without getting burned

Know what's worth buying — before you order

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